PERSONAL BRAND

PERSONAL BRAND

EVOLUTION

EVOLUTION

Personal Brand Evolution

This personal branding project was created to visually define and unify my freelance design practice. The goal was to express my design prowess through a clean, confident identity system that balances professionalism with bold and fun personality. The brand needed to be versatile across both digital and print platforms, while remaining memorable and distinctly mine.

Design Process Overview

The visual identity centers around a modern wordmark, supported by a refined typographic palette and a minimal, muted color scheme. Careful attention was given to spacing, contrast, and consistency across applications; from stationery and social media to digital interfaces.

The system comes to life through mockups and a responsive portfolio site that reflect the brand’s tone and structure. Together, the assets form a cohesive visual narrative that communicates expertise, creativity, and design sensibility, building trust and recognition across client interactions and self-promotion.