CYBERSECURITY
MARKETING

CYBERSECURITY
MARKETING

CAMPAIGN

CAMPAIGN

Webinar Campaign

To promote Microsoft E5 Stack sales for Netrix Global, a B2B tech and IT firm, the project team created a Halloween-themed webinar campaign that aimed to “take the boring out of tech.” Instead of relying on standard B2B content, the campaign leaned into seasonal energy to drive engagement. Over the course of a month, the creative and promotional elements were developed, leading up to a concentrated two-week launch featuring six individual webinars. Each session was designed to both educate and entertain, targeting decision-makers in IT and cybersecurity roles.

Design Process Overview

Despite a lean production budget of just $2,000, the campaign delivered a striking return: $875,000 in marketing-attributed revenue. The success of the Halloween Hackathon proved that even complex B2B tech solutions can benefit from bold creative risks and well-timed thematic storytelling. By blending thoughtful branding with high-quality content and smart promotion, the campaign transformed a typical webinar series into a high-performing lead generator.