HHKB
BRAND DESIGN
HHKB
BRAND DESIGN
HHKB
BRAND DESIGN
HHKB is a high-end mechanical keyboard brand with a devoted following, and our goal was to capture that same sense of quality and sophistication in the design direction. I pulled inspiration from art, fashion, and editorial design to build a mood board that set the tone for refreshed social channels. Alongside the mood board, I introduced typography and color choices, showing how they could live within a flexible design system. The type was structured with a clear grid and hierarchy to emphasize a premium aesthetic, while a neutral-heavy palette allowed key visuals and posts to stand out with impact.
HHKB is a high-end mechanical keyboard brand with a devoted following, and our goal was to capture that same sense of quality and sophistication in the design direction. I pulled inspiration from art, fashion, and editorial design to build a mood board that set the tone for refreshed social channels. Alongside the mood board, I introduced typography and color choices, showing how they could live within a flexible design system. The type was structured with a clear grid and hierarchy to emphasize a premium aesthetic, while a neutral-heavy palette allowed key visuals and posts to stand out with impact.
HHKB is a high-end mechanical keyboard brand with a devoted following, and our goal was to capture that same sense of quality and sophistication in the design direction. I pulled inspiration from art, fashion, and editorial design to build a mood board that set the tone for refreshed social channels. Alongside the mood board, I introduced typography and color choices, showing how they could live within a flexible design system. The type was structured with a clear grid and hierarchy to emphasize a premium aesthetic, while a neutral-heavy palette allowed key visuals and posts to stand out with impact.
Design Process Overview
For HHKB, I built mood boards inspired by art, fashion, and editorial design to give their social channels a more sophisticated feel. This set the tone for a refreshed visual style that felt true to the brand’s reputation for quality.
I then created templates for their posts, designing typography with clear hierarchy and weaving in brand colors in a mostly neutral palette so key content would stand out. The result was a consistent, premium look that could flex across their social media.
Design Process Overview
For HHKB, I built mood boards inspired by art, fashion, and editorial design to give their social channels a more sophisticated feel. This set the tone for a refreshed visual style that felt true to the brand’s reputation for quality.
I then created templates for their posts, designing typography with clear hierarchy and weaving in brand colors in a mostly neutral palette so key content would stand out. The result was a consistent, premium look that could flex across their social media.
Design Process Overview
For HHKB, I built mood boards inspired by art, fashion, and editorial design to give their social channels a more sophisticated feel. This set the tone for a refreshed visual style that felt true to the brand’s reputation for quality.
I then created templates for their posts, designing typography with clear hierarchy and weaving in brand colors in a mostly neutral palette so key content would stand out. The result was a consistent, premium look that could flex across their social media.
